Bringing the game to life : PSG on Twitch
Building the biggest football presence on Twitch
Since 2019, TALENTS has been behind the full strategy, management, and creative direction of Paris Saint-Germain’s official Twitch channel. From the very first stream, our mission was clear: to make PSG one of the most engaging and innovative sports presences on the platform, while staying true to Twitch culture and community codes. What started as a bold move into a new territory quickly became a benchmark in digital sports entertainment. The channel now counts over 500,000 followers, thousands of concurrent viewers per live, and an audience that spans football fans, gamers, and creators around the world.
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From broadcast to experience : a community that grows stronger every match
Our team brings end-to-end expertise to every broadcast, from show concepts and production flow to creative content and live storytelling. Together with PSG, we’ve designed original formats that merge sport and entertainment, hosting some of France’s most influential creators such as Aminematue, Pfut, Anyme, Lisa Zimouche, Tarek Boudali, Rim’K, and many others. Every live stream captures the club’s passion in a digital format built for interaction, emotion, and authenticity. What began as a pioneering project has grown into a vibrant digital stage for fans, creators, and football culture, all powered by TALENTS.
