Budweiser x Laure Boulleau : FIFA World Cup 2022
Celebrating greatness : Laure Boulleau x Budweiser at the FIFA World Cup 2022
During the FIFA World Cup Qatar 2022, Budweiser, one of the tournament’s major global partners, invited Laure Boulleau to take part in an unforgettable experience at the heart of the competition. Represented and guided by TALENTS, Laure joined the Budweiser creator program, designed to connect global influencers, athletes, and artists through football and culture. Across exclusive events, VIP matches, and on-site activities, Laure helped amplify Budweiser’s presence as the official sponsor of the MVP Trophy, awarded after every match to the tournament’s best player. Her content around the Budweiser trophy and behind-the-scenes access reached thousands of fans, capturing the excitement and energy of football’s biggest stage.
A global campaign blending football, lifestyle, and influence
From the MVP trophy presentation to exclusive Budweiser nights featuring Lil Baby, the campaign brought together football legends, global influencers, and music icons to celebrate performance and creativity. Through this collaboration, TALENTS helped position Laure Boulleau not only as a respected sports figure but as a key lifestyle voice bridging football and culture on the international stage. This partnership perfectly embodied Budweiser’s spirit: “The World is Yours to Take.”
