Fueling the Champions League magic with Crypto.com
A global partnership blending prestige, innovation, and influence
In collaboration with Crypto.com and the UEFA Champions League, our team at TALENTS helped spotlight one of the competition’s most iconic moments : the official coin toss. Symbol of fairness and sportsmanship, this exclusive coin represents both tradition and cutting-edge technology. To bring this story to life, we partnered with AF5, whose creative storytelling on TikTok, Instagram, and YouTube reached over one million fans in just a few days. The campaign not only celebrated the fusion of football and innovation but also inspired a surge of new users joining the platform, perfectly aligning with Crypto.com’s goal of connecting sport, culture, and digital finance.
A partnership built to last — from one match to every match
Following this successful activation, TALENTS and Crypto.com plan to expand the campaign across multiple Champions League fixtures, teaming up with a roster of leading creators and athletes across Europe. Each collaboration will capture the energy of the moment, amplify the spirit of the game, and strengthen the bridge between football fandom and the digital future. This is only the beginning of a long-term creative partnership, where every kick-off starts with impact.
